MTS Travel Portal
Travel portal for San Diego Metropolitan Transit System
Tasks involved: Concept development, Creation of Personas, User Journeys, Task Flows, Wireframes,
Online Client Presentations, UI Designs, Brand refresh.
Timeframe: January - September 2015
Role: Lead UX & Graphic Designer, also lead a Junior Designer
Challenges: The Schedule and Realtime feature
Steer Davies Gleave worked in partnership with MTS to deliver a brand new, mobile responsive website for San Diego. Using cutting edge design we created a user-experience that was truly ‘mobile first’ and leveraged real time and schedule data produced by MTS via their new One Bus Away interface. The site concentrates on the ‘here and now’ – providing users with information that allows them to make informed decisions, including real time departures for bus and trolley – a first for San Diego – all via the web and no need to download an app. The website has over 200,000 monthly visitors, 70% of which use their phone or tablet to access information.
A Drupal CMS back-end, developed by our partners Gaslamp Media, allows the MTS team to update the site with new content, transit alerts and upcoming event information.