Stella was the given name, and it had to represent high end imported products from Greece. We had to create the Identity and labels for Olive Oil, Marinara Sauce and Honey - which as you can imagine are three so different products, and challenging to wrap up under one sole identity.
I decided very early that I did not want to use any imagery on the labels - I rather preferred the product to show its great quality.
The die cut seemed to achieve that, while maintaining an elegant and high end look & feel.
I was very happy to see that the design got featured in the Student Work category of the famous The Dieline Blog.