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Packaging Design

Vosges Chocolate

This is another result of my Package Design class with Louise Fili. 

We had to do an entire redesign of the Vosges Dark Chocolate Truffles Packaging and Identity. 

My approach to this solution happened only after a few trials. A box would be the safest container, but I found it to be too classic and nothing “special”.

This execution awakens a bit more playfulness, but not disregarding the fact that Vosges is a high end brand. The bow and tag add an elegant touch, and the process of unlacing adds to the build-up of wanting to access the desired.

The choice of colours and pattern was made with the thought to stand out compared to the usual dark brown and white packaging of chocolate products.